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Work
Experience

2022-May 2023
(contract)

Communications and Engagement Specialist

Fraser Valley Health
B.C. (remote)

  • Worked as a key member of the Organizational Change Management (OCM) team to support and help execute the OCM strategy and plan associated with a complex clinical information system (CIS) implementation at 13 hospital sites, over a five-year period, for a large healthcare organization.
     

  • Developed the project website and SharePoint pages through consultation with end users and project teams, wireframe design in Figma, and content creation.
     

  • Promoted Super User initiative by developing campaign materials, helping to ensure we had the right group of people to support their colleagues at Go-Live, and provide a culture of care to our patients and the public.
     

  • Created an animation video in Vyond to describe the patient journey.
     

  • Led communications and engagement activities in alignment with the organizational change management plan.
     

  • Leveraged change management stakeholder and change readiness assessments for key insights to develop communications content and engagement activities to facilitate excitement and awareness of the Advance project.
     

  • Established and monitored effectiveness of communications and engagement efforts and adjusted to ensure goals were met.
     

  • Partnered closely with key program team members and SMEs to ensure there was a cohesive plan in place that considered the evolving communication and engagement needs of the program.

2016- 2021

Senior Communications Specialist

Bow Valley College

  • Provided communications and counsel to executive and leadership team, Human Resources, IT, Student Services and Facilities.
     

  • Member of crisis team. Managed risk during major incidents and crises by participating in planning and execution of crisis communications.
     

  • Developed and executed strategic plan to introduce new President to college community. Measured plan to meet goals, KPIs and strategic objectives.
     

  • Collaborated on Pivot-Ed, an AI initiative for micro-credentials. Developed an abstract concept into web copy, video script, brochures, and an engaging presentation for executive team. Project secured funding from a leading financial group, and a partnership with IBM.
     

  • Member of Indigenization group, a team that worked to decolonize and Indigenize courses, student services, and hiring practices.
     

  • Created Indigenization Strategy plan, which included experiential learning, green initiatives, and Indigenous artwork to engage our audiences.
     

  • Led annual report projects. Managed project timelines and deadlines. Liaised with external vendors. Proofreading led to $1m saving to budget.
     

  • Assembled communications team, hiring diverse employees who brought fresh perspectives, creativity, and innovation to our projects.
     

  • Supervised Media Relations Officer and Social Media Specialist.
     

  • Coached Social Media Specialist and improved her skill set, allowing her to cover my maternity leave.
     

  • Collaborated with marketing and creative to ideate, research, and formulate brand strategy for School of Technology launch, secured media and social coverage, and met objective of full enrolment.
     

  • Negotiated new social media contracts leading to a $20k savings.
     

  • Created digital communications for website, social, email, and intranet.

2013 -2016

Media Relations Officer

Bow Valley College

  • Developed a proactive media relations program that helped the college improve its reputation and reach with media, government, and the public.
     

  • Strategized plan to promote Chiu School of Business, which led to our dean becoming an economic expert on Global News.
     

  • Wrote press releases to promote courses, news, and events. Commended by journalists for writing press releases that they could easily and quickly use in their pieces.
     

  • Translated research, technical jargon, and projects into everyday language summaries for subject matter experts to use in interviews.
     

  • Led media engagement: coordinating interviews, writing briefing notes for our experts, and meeting media on-site.

2013 -2014

Social Media Specialist

Bow Valley College

  • Analyzed behaviour and key insights to identify interests and concerns of students and the public, and integrated findings into posts.
     

  • Implemented social media ambassador program designed to create consistent content from college departments.
     

  • Improved customer service, with 100 per cent response rate and five mins response time on Facebook, gaining a Very Responsive Icon.
     

  • Evolved content from promotion to blended, including mental health and well-being, lifestyle, entertainment, and the environment.
     

  • Created strategy to improve diversity on our social platforms.
     

  • Talked with students and employees to hear their stories. Wrote content about their unique experiences that received high engagement with our audience.

2012 -2013

Communications & Change Management Lead

  • Published employee newsletter to raise awareness of engineering standards.
     

  • Designed intranet pages to be concise, clear, and user-friendly.
     

  • Analyzed digital communications, evaluated data, and made improvements.

TransCanada

2010-2011

Technology Liaison

The Sunday Times
London, England

  • Collaborated with editors on plan for royal wedding dress exclusive. Received international coverage, and increased circulation figures and ad sales.
     

  • Used creativity and experience to solve problems quickly.
     

  • Developed plans to promote online stories in newspaper.
     

  • Translated business and science articles, technical jargon, charts and graphs, and video animations into everyday language summaries.

2009-2010

Acting Online News Editor

The Sunday Times
London, England

 2 million weekly readers

  • Managed 15 staff, including hiring, training, and mentoring.
     

  • Set news agenda and decided content layout of homepage.
     

  • Ensured communications represented our production standards.
     

  • Handled interactions with government and the public with diplomacy.
     

  • Prioritized incoming streams of information and breaking news.
     

  • Ensured deadlines were met by helping my team with sub-editing, photography, and website production.
     

  • Collaborated with digital team to conduct UAT on new site.

May - Oct. 2023
(contract)

Organizational Change Management and Communications Specialist

Nutrien
Saskatchewan (remote)

As an organizational change management and communications contractor within the Financial Business Services (FBS) Change Management Office, I helped cultivate a finance team that thrives in the heart of continuous change.

• Developed and executed FBS-wide and Finance-wide employee communication strategies that reinforced the Finance narrative and vision.

• Partnered with internal clients to understand their specific business objectives and audience and developed communication strategies to support the focus within the overarching Finance narrative.

• Created and managed channel strategy to ensure optimum employee engagement in Finance community.

 

• Helped promote Finance Leadership Speaker series. Events reached 100% capacity, leading to plans for future series.

• Wrote and distributed employee communications based on the strategies, ensuring accurate information and timely delivery of communication tactics.

• Embraced the voice of Finance employees by inviting conversation and cross-promoting user-generated content that promotes the employee experience.

• Worked collaboratively with other communication functions and virtual teams to ensure aligned strategies, integrated messages and a roadmap for follow-up communication and messages.

• Connected and listened to internal teams to support change, proactively address areas of resistance, and transparently address issues before they become problems.

 

• Aided the Blackline Accounting Team with a new SharePoint design. Consulted with team, and designed layout in Figma.

 

• Designed and built a Financial Newsletter for the Payments and Travel and Expense Team called Makes Cents to Me.


• Tracked employee perception of internal campaigns and programs using metrics, research, and surveys.

2005-2011

Sub-Editor

The Times
London, England

1 million daily readers

  • Sub-edited articles, and uploaded content to website.
     

  • Designed and launched three section pages on new website.
     

  • Collaborated with my team to ensure we met deadlines.
     

  • Negotiated photo exchange with New York Times, saving us copyright fees.
     

  • Mentored graduates and improved their online journalism skills. Mentees became the Deputy Editor of Obituaries, India Correspondent, and the Commissioning Editor of Books.

Education

University of Calgary
BA, Communication Studies

Volunteer reporter at the campus newspaper, The Gauntlet, where I received recognition for my interview style and won the Most Valuable Reporter of the Week award five times.

Mount Royal University
Public Relations Certificate

Skills & Expertise

  • Strategic Communications

  • Media Relations

  • Content Creation

  • Writing & Editing

  • Digital Communications

  • Content Management Systems

  • Social Media

  •  Equality, Diversity, & Inclusion

  • Coaching Experts

  • Team Leadership

  • Mentoring

Follow Me

  • LinkedIn
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