Projects
Our goal with the Advance website was to showcase the need for 21st century healthcare, explain what's changing to staff and medical staff, and ensure that all of our stakeholders, especially our patients and the public understood the benefits of the Advance progam.
The Advance SharePoint communication site was set-up to make it easier for our staff and medical staff to access resources, stay up-to-date on news and bulletins, and have moments of joy thanks to our good news stories.
Pivot-Ed leverages Artificial Intelligence to help individuals viably demonstrate their competencies for a role, recommends learning for identified gaps and certifies the results with a recognized micro-credential.​
When Advance is implemented at acute care campuses, it transforms the way health care is provided to patients. This effects all levels of health care and needs to be explained to the staff and medical staff at the site. We also needed to highlight the benefits of the program to the public who will be at these hospitals. ​
At Bow Valley College, I was a part of the Indigenization Committee, a group that worked on the Indigenization Strategy for the college. Our department developed a strategic communications plan, creative elements, and organized special events for the strategy launch.
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As we looked ahead to future projects, such as the website, SharePoint, and printed materials, we knew we wanted to have visuals that represented our staff, medical staff and patients. I recommended we use a local photographer to capture images of our staff, in one of our hospitals. And from that photo shoot we could build a photo bank we could use in communications and campaigns.
At Bow Valley College, the communications, marketing, and creative teams worked collaboratively to tell the college’s stories to our external audiences. Together we helped to launch the School of Creative Technologies, ensuring coverage in media, and getting brand influencers to share our geeky and proud hashtags from our Calgary Comic Expo display.
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I have the unique perspective of having worked in a newsroom for many years, and that has given me an understanding of what journalists and reporters want to cover, and what they need to file their stories. And having worked in media relations, I also know how to use the media to help communicate an organization's values to their stakeholders, community partners, and the public.
