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​To her school, she is the beating heart. To her students, she is the one who presents the world as a place of infinite discovery.

 

When Hanna Prasad first walked through the doors of Thomas B. Riley School, she brought more than just lesson plans for food studies and drama. She brought a vocation — an unwavering belief that the heart of education lies in building a family, not just a community. Whether she is directing "Shrek Jr.," coaching the basketball team, or turning a classroom into a "cozy living room" where every student feels seen, Hanna represents the gold standard of the first-year educator.

 

I transformed this singular, inspiring story into a high-stakes recruitment engine for the Edwin Parr Teacher Award.

 

The Strategy: Beyond the Bell
 

The goal was to move past administrative announcements and showcase the "whole profile" of our teachers — who they are, the depth of what they do, and the lasting effect they have on their school communities. By highlighting the prestigious nature of the award, which included a permanent teaching contract, we elevated the nomination into a career-defining narrative.

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The Multi-Channel Execution
 

To ensure the award resonated with both internal staff and external candidates, I developed a comprehensive suite of assets:
 

• Long-Form Narrative Feature: An in-depth article exploring Hanna’s commitment to Indigenous perspectives and her mastery of the Food Studies curriculum.

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• Integrated Media: High-impact social media content and video scripts designed to capture the "warm, supportive energy" of the classroom.

   

• Executive Visibility: Recognizing this as a beloved award for executives and board members, I significantly increased its prominence by overhauling the intranet award page with professional multimedia and leadership testimonials.
   

• Future Strategy: I established a new strategic framework and campaign plan to be used as the permanent blueprint for future award cycles, ensuring we continue to showcase our nominees in this transformative light.
   

The Results
 

By humanizing the recruitment process and treating nominations as feature-length stories, we achieved unprecedented engagement from both applicants
and leadership:
 

• Teacher Applications: 400% increase.

• Judge Selection Pool: 1100% increase.

• Award Visibility: New award campaign standard.​

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This project demonstrates the power of strategic, long-form storytelling to drive measurable organizational growth and celebrate the educators who serve as the foundation of our community.


 

Tools Utilized

 

• Planning Production: Milia.
   

• AI Video: Google AI.
   

• Video Edits: Clipchamp.
   

• AI Voiceover: Elevation.io.
   

• Music: Bensound.